Direct Selling Australia (DSA) is the industry association for direct selling in Australian retail and has been for more than 50 years. We represent and support organisations that manufacture and distribute goods and services sold directly to consumers. Around 50 organisations are members – including many well-known, household brands.

What is direct selling? The sale of a product or service away from a fixed store, typically person-to-person or in a small group setting. The most common products sold are cosmetics, skincare, nutritionals and homewares. Direct sellers generally aren’t employees, they are independent contractors who sell the products or services of a company in return for a commission.

Direct Selling Organisations

Code of Practice

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Billion Annual Turnover

Independent Sales Persons

Ranked For Retail Sales


Find out about the exciting range of products and services on offer, how to get them and how to have the best possible purchase experience.

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Looking to launch your career? Always wanted to start your own business. Find out about this exciting industry and how you can get started today - it's easy!

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At Direct Selling Australia, our best products are our people and we love hearing about the positive impact direct selling has on so many lives and families! Direct selling isn’t about buying boats or bigger houses, our stories come from real people across all parts of Australia earning additional income that contributes to school fees, the weekly groceries, saving for a holiday, or even buying feed for drought-stricken farmers keeping their livestock alive. Every little bit makes a BIG difference to somebody’s life.

Every direct seller has a different story and we want to share those stories with YOU!

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