2019 Direct Selling Australia Industry Award Winners Announced

Direct Selling Australia, the country’s leading representative body for retail direct selling, announced the winners of the 2019 DSA Industry Awards, on the 24th June at their 52nd Annual Conference – Get in Touch.

The awards recognise the achievements of member companies, who are transforming the lives of those seeking flexible and meaningful ways to earn an income, often following an exit from the workforce due to children or wanting to care for elderly relatives.

The awards aim to empower independent direct sellers, fuel business processes and make our world a better place, the awards have one thing in common; they promote direct selling as a business channel that helps create better lives.

Categories for the 2019 DSA Industry Awards include; the Partner, the Distributor of the Year, the Connector, the Empowerer, and the Giver. The award categories were selected to recognise innovation, excellence, creativity and partnership amongst the membership.

The winner of the Partner Award is Corporate Theatre for their ongoing service to the industry, producing a measurable impact on the growth and development of an active DSA member company. Corporate Theatre has a long-standing relationship with Arbonne, Rodan + Fields, LeReve, Kyani, NuSkin, and The Body Shop At Home for their event production services, making every event seamless and engaging.
The winner of the inaugural Distributor of the Year Award is Christine Tylee from The Body Shop At Home for embodying the principles of the DSA Code of Practice. Christine is an inspiring direct seller who has a passion for personal development, business growth, her customers and the wider community. Christine grew a successful business while supporting her young daughter fight a life-threatening illness which empowered her to then become a vigorous advocate for Camp Quality and RedKite.

The winner of the Connector Award is Thermomix for demonstrating excellence and creativity in effective Australian marketing to key field people for their ‘Thermomix Loyalty Offer’ campaign. From this campaign, Thermomix reached its goals of increasing sales, providing consultants with an opportunity to re-connect with existing customers and successfully employed an online sales channel direct to customers that preserved the key role played by consultants.

The winner of the Empowerer Award is Mary Kay for their ‘Skin Analyzer’ program which successfully empowered the sales field to succeed. This tool provides personalised skin care solutions in a very innovative way including Wifi and Bluetooth connection, 50x zoom camera lens, real-time skin observations, app compatibility whilst remaining compact and portable. The judges describe it as the ideal tool for the millennial generation.

The winner of the Local Award is Le Reve for being an Australian founded business that has dedicated themselves to achieving a high standard of excellence in business operations. Le Reve has been commended for remaining agile and innovative in an evolving market place whilst producing significant growth year-on-year. Le Reve demonstrated innovation through the staple of changes they implemented in 2018 including a new; VIP customer program, online hub, format for parties, video training library, and incentive program.

The winner of the Giver Award is The Body Shop At Home for providing a measurable impact on the Australian Childhood Foundation (ACF) for ‘The Healing Hearts Project’. The partnership began with the aim to bring love back to children affected by the trauma of abuse and violence. Their support has increased the number of counselling sessions ACF is able to offer extremely vulnerable children and their carers, empowering specialist counsellors with increased resources to support children and the sensory doll program has seen significant improvements in the children in the foundation.

“I am impressed by the level of innovation and creativity demonstrated by the 2019 DSA Industry Awards winners. On behalf of the Association, I would like to congratulate this year’s winners on their outstanding achievement”, said Gillian.

Each award winner received a beautiful engraved Georg Jensen bowl for their office to share the wealth of the award win with their team.
The awards are kindly sponsored by valued DSA Supplier Members; Freight Distribution Management (FDM) Destination Gold Coast Business Events and National Product Fulfilment (NPF).

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