2020 DSA Industry Awards Winners Announced

Direct Selling Australia, the country’s leading representative body for retail direct selling, announced the winners of the 2020 DSA Industry Awards, on the 23rd June at the first-ever virtual Industry Awards ceremony, attended by industry leaders and peers.

The awards recognise the achievements of member companies, who are transforming the lives of those seeking flexible and meaningful ways to earn an income.

“The awards aim to empower independent direct sellers, fuel business processes and make our world a better place, the awards have one thing in common; they promote direct selling as a business channel that helps create better lives,” shared Gill Stapleton, CEO of Direct Selling Australia.

Categories for the 2020 DSA Industry Awards include; the Partner, the Distributor of the Year, the Product, the Story, the Custodian and the Giver. The award categories were selected to recognise innovation, excellence, creativity and partnership amongst the membership.

The winner of the Partner Award is The Events Authority for their ongoing service to the industry, producing a measurable impact on the growth and development of an active DSA member company.

The Events Authority has a long-standing relationship with Nutrimetics, PartyLite, Mannatech, Herbalife Nutrition, Arbonne, Norwex, Scentsy and Isagenix. They are known as the direct selling expert when it comes to travel and events.

The winner of the Distributor of the Year Award is Penny Inches, PartyLite Regional Leader, for embodying the principles of the DSA Code of Practice while building a successful business. As a result of the pandemic, Penny recognised the traditional direct selling model would not work due to travel restrictions and pivoted to connecting electronically, teaching her team how to run digital parties and to thrive online.

The winner of the Product Award is LeRêve for describing a specific product that empowered and energised the sales field into action. The Bio-Scientific Skincare collection created excitement and helped distributors grow their business. LeRêve developed a natural skincare collection that could compete with the best international brands. Through utilising local talent and resources they produced 10 high-quality, all-natural, products which ’ticked all the boxes’.

The winner of the Story Award is Isagenix for demonstrating excellence and creativity in effective Australian marketing to key field people for their #StayHomeStayHealthy campaign. For world leaders and civilians alike, March 2020 brought unchartered territory. With a pandemic sweeping the globe came a new normal for individuals and businesses. Isagenix created online workshops, product spotlights and limited edition launches, virtual events and business training.

The winner of the Custodian Award is Norwex for dedicating themselves to achieving a high standard of excellence in embracing sustainability throughout its business. Norwex dedicates themselves every day to achieve a high level of excellence in embracing sustainability. In fact, sustainable practices and products are what make up the backbone of this company. Their mission is to improve quality of life by radically reducing chemicals in our homes.

The winner of the Giver Award is Herbalife Nutrition for providing a measurable impact on the Herbalife Nutrition Foundation. Herbalife Nutrition Foundation (HNF) is the philanthropic arm of Herbalife Nutrition. HNF is a non-profit organisation dedicated to improving children’s lives by helping provide nutrition programs to vulnerable children. In Australia, HNF supports five Casa Partners: The Infants’ Home in NSW, Sunshine Butterflies in QLD, Perth Children’s Hospital Foundation in WA, Power Community Limited in SA and Lighthouse Foundation in VIC.

“I am impressed by the level of innovation and creativity demonstrated by the 2020 DSA Industry Awards winners. On behalf of the Association, I would like to congratulate this year’s winners on their outstanding achievement”, said Gill.

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