On behalf of the DSA Board, it is my pleasure to announce the appointment of Geoff Mulham as our new CEO effective 10 October 2022.

Geoff has wide ranging experience operating at CEO level across multiple industries, including over 20 years working in the Direct Selling industry with four dynamic global companies. He has spent the last few years with USANA as Regional General Manager/V.P. looking after Australia and New Zealand.

Prior to his time in USANA, Geoff was a business owner in the field of audio-visual production and event management.

Geoff and his wife Melinda live in Manly on the Northern Beaches and have 2 daughters and a recently arrived grandson.

“I’m thrilled to be joining the DSA and look forward to working with our members to provide pro-active representation, advocacy, and promotional support.

I am a passionate voice for our industry, and it’s my privilege to be able to steer the Association through this next exciting chapter”, says Geoff.

Geoff will be working closely with Gill Stapleton to affect a smooth handover transition through the month of October.

Please join me in welcoming Geoff, and feel free to drop him a note at geoff.mulham@directselling.org.au

I’d like to also take this opportunity to thank Gill who has led our association for over the past 6 years and been a passionate voice for us all.

Gill will now be taking some time out to learn to surf and finish her book about running. She will then look to continue her involvement with the channel via contract roles. Please reach out to her via Linked In, if this is of interest to you.

Gill will be ending her time as our CEO on 27 October 2022.

Finally, I’d like to advise, that Lachlan Smith our Digital Marketing Co-Ordinator has let us know he will be leaving the DSA effective 21 September 2022.  We wish to thank him for all of his hard work and wish him well in his next role.

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