Meet Our Board of Directors

Nine directors are responsible for the Association’s governance. The success of the membership is largely attributed to the hard work and dedication of our Board of Directors. Collectively, the Board brings over 175 years of industry experience. On the DSA board, there is a wealth of industry knowledge, strategic insights and innovative thinking.
  • Peter Hurley
    Peter Hurley
    Herbalife Nutrition, Chair
  • John Hobby
    John Hobby
    Nu Skin, Vice Chair
  • Anthony Dene
    Anthony Dene
    Arbonne
  • Celine Egan
    Celine Egan
    JuicePlus+
  • Mark Kindness
    Mark Kindness
    Norwex
  • Sinead Pollock
    Sinead Pollock
    Plexus Worldwide
  • Melissa Seitz
    Melissa Seitz
    Rodan + Fields
  • Adrian Ryan
    Adrian Ryan
    Lorraine Lea
  • Heath Tully
    Heath Tully
    The Body Shop At Home
Peter Hurley
Herbalife Nutrition, Chair

Peter Hurley joined Herbalife Nutrition Australia in 2019. A career sales executive with General Management, Sales, Marketing and Supply Chain experience across Australasia, he has a strong understanding of how to support the requirements of Herbalife Nutrition Independent Members, employees and stakeholders within the region.

Peter’s experience, collaborative personality and strong commercial acumen have seen him serve on a number of industry advisory boards for both Grocery and Pharmacy channels. His proven track record of business plan delivery, channel turn around and building high performing teams means he is regarded as a trusted and collaborative leader, with a strong bias towards action. Peter’s role in leading and directing operations aligns with Herbalife Nutrition’s vision, mission and strategy. He is an advocate for good nutrition and embraces the Healthy Active Lifestyle Philosophy.

John Hobby
Nu Skin, Vice Chair

John Hobby is the General Manager for Nu Skin Pacific, covering Australia, New Zealand & French Polynesia. John was raised in a direct selling family business and this guided John to embark on his career in direct selling straight from his studies and he now has over 10 years of industry experience.

John spent 2 years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.

Anthony Dene
Arbonne

Anthony has over 26 years of Sales, Marketing and Leadership experience within the FMCG and Network Marketing Industries. His passion and love for our industry began in 1996 when he joined Avon as a new marketing graduate. What simply blows him away is how that initial 2 year plan transformed into a phenomenally successful Network Marketing career spanning over 2 decades, leading many diverse strategic projects as well as partnering with commercial and field leaders from geographies all over the globe.

Now leading the Arbonne business in Australia and NZ, he is committed and driven to empower and inspire as many people as possible to make positive change in their lives and as a BCorp find the right balance of people, planet and profit.

Besides being a Network Marketing advocate he is the coach, mentor, chief arbitrator, and UBER driver of 4 very competitive rugby, soccer, bluestag, surfclub competing kids.

Celine Egan
JuicePlus+

Celine joined the Direct Selling community over 36 years ago to make a little extra play money back in Dublin, Ireland. Her commitment to her business changed when, after having children she wanted something different from life than returning to her previous corporate role. Within a year of committing to her Direct Selling business, Celine had replaced her full­ time income and has built strongly since then to become a major player and inspiration to thousands in our industry through her hard work and rock-soli d belief in the business model.

In 2010 Celine joined Juice Plus+ Australia. Within a couple of weeks, Celine became the first Australian Sales Manager.

As part of the great JPCA team, Celine is committed to helping individuals in the field to think team and be proud out loud! She is passionate about making sure that the people she works with, walk away knowing that their time is being put to good use and that they are armed with the skills, resources and tools to succeed in their Juice Plus+ business. In 2014, as a result of her commitment to the Juice Plus+ family, Celine was offered the opportunity to become a director and co-owner of The Juice Plus Company Australia Pty Ltd, along with her husband Mick. Since then Celine has continued to work tirelessly to educate and inspire the next generation of leaders and has helped raise the Company to even greater heights.

After 11 years of service to the Juice Plus+ Company AU/NZ, Celine was announced as the New Chief Growth and Operations Officer for AU/NZ in July 2020. Celine now takes the role of CEO as of December 2021.

Mark Kindness
Norwex

Mark’s journey into the world of direct selling began when he was a member of the Retail Learning and Development team for The Body Shop Australia.  It was during a training session that a starter kit arrived for one of the attendees and it was the opening of this kit at the training session that inspired Mark to want to know more about the industry and what it had to offer consultants. After attending parties, the Direct Selling World Congress and speaking with leaders across the industry he was convinced that an industry that succeeded through teamwork, recognition and supporting each other to achieve their personal best, was the right industry for him!

It was this newfound passion for direct selling that led Mark to convince the local owners of The Body Shop to give him the opportunity to create a unique direct sales business in the Australian market.  The Body Shop At Home was born, and it went on to become a business that combined online, direct sales, and retail stores around a central focus of sharing stories, great teamwork and exceptional products. The Body Shop At Home was so successful that Mark was promoted to role of CEO where he led all three channels on to further growth.

Throughout his subsequent career Mark has held senior positions in the direct sales, retail and Business to Business industries.

2021 proved to be a pivotal year, with Mark returning to the Direct Sales Industry as the Regional Director, ANZ for Norwex.

When Mark isn’t busy supporting his teams, he and his wife Michelle like to travel, collect and cellar wines, garden and cook for family and friends.  Actually, it’s Michelle who likes to garden and Mark who likes collect wine and cook!

Sinead Pollock
Plexus Worldwide

Sinead, originally from Ireland, has resided in Australia, on and off for the past 19 years. She is happily married to her kiwi husband David, and they have been living in Sydney for just over 10 years. With more than 11 years of experience in the Network Marketing Industry, prior to Plexus, Sinead Pollock was a part of an Australian Health & Wellness network company as a Head of Sales, she has also previously worked in Management roles in the Hospitality & Staffing Industry.

 

Her proven track record through strengthening field relationships, developing rank advancement initiatives and exciting growth strategies in the Australian market will assist Plexus greatly as we continue to grow globally. She is enthusiastic, self-motivated, charismatic and committed. She inspires others through her actions & results. With a dynamic personality, Sinead understands in the value of shining a light on others to elevate and develop their strengths & personal development.

Melissa Seitz
Rodan + Fields

Melissa Seitz is the Vice President and General Manager for Rodan + Fields Asia/Pacific.

Having spent more than 20 years in the Direct Sales Channel in both Marketing and General Management roles, Melissa has successfully launched two US based skincare brands in Australia and worked extensively throughout Asia.

Having previously held a board position with the DSA, Melissa is passionate about our opportunity and what the future holds.

Adrian Ryan
Lorraine Lea

Adrian has been involved with the textile industry since his early teens, working in his parents’ manchester store weekends and during school holidays. The store was the precursor to Lorraine Lea, a business that over two decades has grown into the largest linen and manchester party plan company in Australia and New Zealand. Adrian enjoyed a successful career on the creative side of advertising with high profile agencies in Australia and the United Kingdom. He joined Lorraine Lea in 1994 and has since been actively involved in all aspects of the business. Adrian recently stood down as the Company’s chief executive to allow him to better focus on business strategy, have a strong presence in the sales force where he believes the culture of a company is built – and to better juggle the competing demands of a young family, business and competitive sport.

Heath Tully
The Body Shop At Home

Heath Tully has been the Director of The Body Shop At Home in Australia for the past 3 years, taking the business from decline to consecutive years of sales growth. He is passionate about supporting and empowering his tribe of consultants to achieve big dreams, and although a relative newcomer to direct selling (having an E-commerce, Digital and Marketing background) he has the passion for the industry running through his veins. Heath is keen to lend his unique experience and background to helping shape the future of direct selling in Australia.

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