Our Directors

Meet Our Board of Directors

Nine directors are responsible for the Association’s governance. The success of the membership is largely attributed to the hard work and dedication of our Board of Directors. On the DSA board, there is a wealth of industry knowledge, strategic insights and innovative thinking.

  • Christine Terrill
    Christine Terrill
    Amway of Australia, Chairperson
  • Peter Hurley
    Peter Hurley
    Herbalife Nutrition
  • Sinead Pollock
    Sinead Pollock
    Plexus Worldwide
  • Adrian Ryan
    Adrian Ryan
    Lorraine Lea, Vice-Chairperson
  • Paul Jones
    Paul Jones
    SeneGence
  • Rochelle Potter
    Rochelle Potter
    PartyLite
  • John Hobby
    John Hobby
    Nu Skin
  • Brian O’Callaghan
    Brian O’Callaghan
    Norwex Asia Pacific
  • Heath Tully
    Heath Tully
    The Body Shop At Home
Christine Terrill
Amway of Australia, Chairperson

Christine Terrill, General Manager of Australia & New Zealand, is an experienced business leader with a twenty year career spanning sales, marketing and operational roles in multinational businesses both in Canada and Australia. Christine joined Amway in 2010 where she has held roles in Strategy, Finance and Operations.  Prior to joining Amway, Christine had a diverse career working across a wide range of industries in marketing, sales, customer service and general management.  She also explored her entrepreneurial side by starting and running an eCommerce business for a few years. Christine holds a BA from Queen’s University and an MBA from Dalhousie University. Christine was elected as a Director of DSA in July 2016, Vice-Chairperson in 2018 and the Chairperson in 2020.

Peter Hurley
Herbalife Nutrition

Peter Hurley joined Herbalife Nutrition Australia in 2019. A career sales executive with General Management, Sales, Marketing and Supply Chain experience across Australasia, he has a strong understanding of how to support the requirements of Herbalife Nutrition Independent Members, employees and stakeholders within the region.

Peter’s experience, collaborative personality and strong commercial acumen have seen him serve on a number of industry advisory boards for both Grocery and Pharmacy channels. His proven track record of business plan delivery, channel turn around and building high performing teams means he is regarded as a trusted and collaborative leader, with a strong bias towards action. Peter’s role in leading and directing operations aligns with Herbalife Nutrition’s vision, mission and strategy. He is an advocate for good nutrition and embraces the Healthy Active Lifestyle Philosophy.

Sinead Pollock
Plexus Worldwide

Sinead, originally from Ireland, has resided in Australia, on and off for the past 19 years. She is happily married to her kiwi husband David, and they have been living in Sydney for just over 10 years. With more than 11 years of experience in the Network Marketing Industry, prior to Plexus, Sinead Pollock was a part of an Australian Health & Wellness network company as a Head of Sales, she has also previously worked in Management roles in the Hospitality & Staffing Industry.

 

Her proven track record through strengthening field relationships, developing rank advancement initiatives and exciting growth strategies in the Australian market will assist Plexus greatly as we continue to grow globally. She is enthusiastic, self-motivated, charismatic and committed. She inspires others through her actions & results. With a dynamic personality, Sinead understands in the value of shining a light on others to elevate and develop their strengths & personal development.

Adrian Ryan
Lorraine Lea, Vice-Chairperson

Adrian has been involved with the textile industry since his early teens, working in his parents’ manchester store weekends and during school holidays. The store was the precursor to Lorraine Lea, a business that over two decades has grown into the largest linen and manchester party plan company in Australia and New Zealand. Adrian enjoyed a successful career on the creative side of advertising with high profile agencies in Australia and the United Kingdom. He joined Lorraine Lea in 1994 and has since been actively involved in all aspects of the business. Adrian recently stood down as the Company’s chief executive to allow him to better focus on business strategy, have a strong presence in the sales force where he believes the culture of a company is built – and to better juggle the competing demands of a young family, business and competitive sport.

Paul Jones
SeneGence

Paul has a passion for building things – whether it be systems, solutions, processes or teams. If asked what his greatest successes are, his answer would be the teams and people he has had the pleasure of developing and mentoring and who are ALL now key pillars in their respective companies. This passion has taken Paul from Architecture to the Head of Senegence AUS & NZL and across the globe! And he can now proudly say he has over 3 years’ experience in direct selling.

Rochelle Potter
PartyLite

Rochelle Potter has been Managing Director of PartyLite Australia since 1st September 2018. Rochelle is responsible for the business management of the world’s leading direct sales company for scented candles and home decor accessories in Australia, where 2,000 Consultants sell PartyLite products at Parties through direct sales. Permanent innovations such as Facebook Live Parties help to sell the 3 new collections every year.

Rochelle has 25 years experience in Direct Selling. In her last role as Deputy Managing Director for Nutrimetics ANZ she successfully turned both the Australian and New Zealand businesses into profit. Her entrepreneurial spirit drives her to achieve success by partnering and collaborating with key internal and external stakeholders making sure it is a win/win for all parties. Prior to Nutrimetics, Rochelle worked at Amway of Australia in marketing launching and developing new products, and prior to that worked at Amway World Headquarters for 7 years in various roles of brand management, new product development and new business start-ups.

Rochelle is a wife and mother of 3 children, 16, 14 and nearly 2 which keeps her busy on the home front. And while all of this was happening, she managed to build a start-up business from ideation to commercialisation and was successful in launching her very own patented product in Tesco, Amazon and QVC UK.

“Rochelle is a true multi-talented person who does what she loves and loves what she does with a strong sense for company culture and a strong ethos of working with people”, Martin Köhler, President Worldwide of PartyLite, looks forward to working with Rochelle.

John Hobby
Nu Skin

John Hobby is the General Manager for Nu Skin Pacific, covering Australia, New Zealand & French Polynesia. John was raised in a direct selling family business and this guided John to embark on his career in direct selling straight from his studies and he now has over 10 years of industry experience. John spent 2 years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.

Brian O’Callaghan
Norwex Asia Pacific

Brian O’Callaghan, the Regional Director of Norwex Asia Pacific, works alongside the Norwex teams in Australia, New Zealand and Malaysia in support of promoting the Norwex Mission, which is to radically reduce chemicals in the household. He is passionate about the personal development of Norwex Consultants. Brian is responsible for assisting with the expansion of Norwex into Asia.

Brian has 23 years of Direct Selling experience and has managed companies in multiple geographies including South Africa, Malaysia, Australia and New Zealand. Brian has also had experience in directing Direct Selling operations in Japan.

Heath Tully
The Body Shop At Home

Heath Tully has been the Director of The Body Shop At Home in Australia for the past 3 years, taking the business from decline to consecutive years of sales growth. He is passionate about supporting and empowering his tribe of consultants to achieve big dreams, and although a relative newcomer to direct selling (having an E-commerce, Digital and Marketing background) he has the passion for the industry running through his veins. Heath is keen to lend his unique experience and background to helping shape the future of direct selling in Australia.

Pin It on Pinterest