Our Directors

Nine directors, elected bi-annually by members, are responsible for the Association’s governance. The Board of Directors appoints an executive director with responsibility for managing the Association’s business. A number of committees exist to assist with policy development and the design and delivery of services.

Meet Our Board of Directors

  • Phil Hobby
    Phil Hobby
    Le Reve, Chairperson
  • David Fountain
    David Fountain
    Intimo Lingerie, Vice Chairman
  • Jenny Messenger
    Jenny Messenger
  • Christine Terrill
    Christine Terrill
    Amway of Australia
  • Adrian Ryan
    Adrian Ryan
    Lorraine Lea
  • Sharon Plant
    Sharon Plant
    Avon Products
  • Rod Taylor
    Rod Taylor
    Herbalife Australasia
  • Geoff Watt
    Geoff Watt
    USANA Australia & New Zealand
Phil Hobby
Le Reve, Chairperson

Phil commenced his direct selling experience in 1977 as a field consultant for a small party plan company. After eight years there and a short break from the industry he founded Le Reve in 1988, operating the business initially from his rented cottage in Sydney.

From that humble beginning Le Reve has grown to be a respected and successful direct selling enterprise operating in Australia, New Zealand and Malaysia. Phil was elected to the DSA Board in July 2010 and served as Vice Chairman from July 2010 – July 2014. In July 2016, Phil was elected as the DSA Chairperson.

David Fountain
Intimo Lingerie, Vice Chairman

David Fountain is a Chartered Accountant and Director of Intimo Lingerie. Joining Intimo Lingerie in 2001, David has brought a wealth of experience gained in a career that has spanned corporate audit, management consulting and financial analysis.

Working with Deloitte, David focused his professional career advising clients on matters of financial management and business investment opportunities. David was elected to the DSA Board in January 2012 and Vice Chairman in July 2014.

Jenny Messenger

Jenny has over thirty years experience in the direct selling industry at field and corporate levels in the United Kingdom and Australia. Her leadership and management skills have been recognised in many senior sales, marketing and training roles including two leading direct selling companies, Creative Memories and PartyLite Australia.

Jenny was appointed Managing Director of PartyLite Australia in March 2014. Jenny joined the DSA Board in July 2010 and served as Chairperson from July 2012 to July 2014.

Christine Terrill
Amway of Australia

Christine Terrill, General Manager of Australia & New Zealand, is an experienced business leader with a twenty year career spanning sales, marketing and operational roles in multinational businesses both in Canada and Australia. Christine joined Amway in 2010 where she has held roles in Strategy, Finance and Operations.  Prior to joining Amway, Christine had a diverse career working across a wide range of industries in marketing, sales, customer service and general management.  She also explored her entrepreneurial side by starting and running an ecommerce business for a few years. Christine holds a BA from Queen’s University and an MBA from Dalhousie University.   Christine was elected a Director of DSA in July 2016.

Adrian Ryan
Lorraine Lea

Adrian has been involved with the textile industry since his early teens, working in his parents’ manchester store weekends and during school holidays. The store was the precursor to Lorraine Lea, a business that over two decades has grown into the largest linen and manchester party plan company in Australia and New Zealand.

Adrian enjoyed a successful career on the creative side of advertising with high profile agencies in Australia and the United Kingdom . He joined Lorraine Lea in 1994 and has since been actively involved in all aspects of the business. Adrian recently stood down as the Company’s chief executive to allow him to better focus on business strategy, have a strong presence in the sales force where he believes the culture of a company is built – and to better juggle the competing demands of a young family, business and competitive sport.  Adrian joined the DSA Board in July 2006.

Sharon Plant
Avon Products

Sharon is a skilled direct selling executive with an extensive field and corporate background. She brings to the APAC region a proven track record in business development and change management. Sharon implemented the first 100% online business model within Avon, achieving break-even within the third full year of trading.

She joins the ANZ business as it takes its first steps online with an integrated omni-channel experience that offers multiple touch-points to its Representatives. Sharon joined the DSA Board in July 2014.

Rod Taylor
Herbalife Australasia

As General Manager for Australia & New Zealand, Rod Taylor has responsibility for Herbalife’s business in both these markets. Having joined in early 2012, Rod leads and coaches the team who provide a high level of support for the Australian and New Zealand Distributor force.

Based in Sydney and Adelaide, Rod brings to Herbalife over 16 years’ experience working in the direct selling industry in Australia and New Zealand where he has developed a strong understanding of how to service and support the motivators, desires and needs of independent business owners.

In addition Rod has a strong interest in helping people achieve their optimal health and is committed to Herbalife’s vision of changing people’s lives. Rod has also held senior positions in Australia & New Zealand for Amway, Thorn EMI, Carter Holt Harvey and Countrywide Bank.

Rod received his Masters of Electronic Commerce Management from Macquarie University Sydney, his Graduate Diploma in Information Systems from Auckland University and his Bachelor of Business in Marketing from Auckland University of Technology. Rod joined the DSAA Board in July 2014.

Geoff Watt
USANA Australia & New Zealand


Geoff Watt has been in the direct selling industry for over 20 years. Geoff has a marketing and sales background and has worked in national, regional and global teams throughout his career.  After a successful career at Avon Products, Geoff moved into network marketing and after a stint heading up the sales and marketing teams, is now General Manager at USANA Health Sciences.  A passionate and enthusiastic supporter of direct selling he loves seeing distributors prosper and companies thrive. Geoff was elected to the DSA Board in July 2016.

Executive Director

  • Gillian Stapleton
    Gillian Stapleton
    DSA, Executive Director
Gillian Stapleton
DSA, Executive Director

Gillian Stapleton was appointed Executive Director of Direct Selling Australia in July 2016. Gill is the first female appointed to this position in the Association’s history of almost 50 years.

Gill, started her career as a teacher in the UK but joined a home based direct selling business, so that she could be a full time mum to her two children. Rising to the top of that business and achieving every award and trip possible, Gill was offered a corporate role in Australia with that same organisation. Since then, she has been the CEO of both a network marketing organisation, a party-plan business and a national Charity. Gill has also previously served as a member of the DSA Board.

Gill is passionate about empowering others, particularly women, to be the best that they can be – a big believer in setting and achieving goals! Gill has an infectious energy – she runs marathons for fun!

  • A Better Chance
  • acn
  • amway
  • Arbonne
  • avon
  • Become
  • closetomyheart
  • commonwealth
  • creatadirect
  • DCHL
  • dominant
  • enagic
  • enjo
  • envy
  • fifth-avenue-collection
  • Galibelle
  • Herbalife
  • Intimo
  • isagenix
  • jamberry
  • jeunesse
  • juiceplus
  • kaszazz
  • kyani
  • Le Reve tester
  • life forge
  • LifeVanatage
  • lorraine lea
  • mannatech
  • Mary Kay
  • modere
  • morinda
  • Neolife
  • new image
  • niagara
  • norwex
  • NuSkin
  • Nutrimetics
  • Partylite
  • Penny
  • postie
  • proma
  • Rodan + Fields
  • Saladmaster
  • Scentsy
  • seacret
  • Senegence
  • Silk
  • stampin
  • sunrider
  • swipe
  • synergy
  • The Body Shop
  • thermomix
  • Tiens
  • usana
  • Viridian
  • yor health
  • world-organics
  • YoungLiving
  • younique

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