The Amway China Leadership Seminar will see 10,000 of the company’s distributors travel to Queenstown for a five-day business trip. It is expected to yield a revenue of NZ$50 million (£24m) and estimated shopping consumption of NZ$10 million (£5m).
The seminar is the biggest incentive Business New Zealand has won since it entered the MICE market three years ago. Tourism New Zealand worked with Immigration New Zealand, Queenstown Council, Destination Queenstown, and Air New Zealand to win the bid.
New Zealand Prime Minister and minister of tourism, John Key, said: “This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market. China is now our second largest and fasting growing tourism market, contributing nearly NZ$1.7 billion (£800m) to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors.”
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Author: Lauren Houghton
Publication: CIT Magazine
DSA of New Zealand Update – Amway Incentive Travel Welcomed by Prime Minister
Garth Wyllie, Executive Director of the DSA of New Zealand welcomed the news that Amway would be bringing 10,000 top achieving salespeople from China to Queenstown in 2018.
Mr. Wyllie said “Direct Selling Companies such as Amway every year take large numbers of their sales force to different locations around the world and New Zealand Tourism needed to tap into this area more”.
He points out that “This group follows several smaller Amway groups brought to New Zealand over the past few years of around 500 people which has built the attraction for New Zealand as a location within the company.”
“This is recognition of the profile work undertaken by Tourism NZ and the effect that high profile films have had over recent times to make NZ more attractive” he said.
He said “the opportunity is massive but these incentive groups from this industry sector and they do not happen by accident as considerable work must happen to attract companies to bring their incentive groups to New Zealand”.
“Discussions on this possibility have been ongoing for a couple of years and so this announcement is a huge success for New Zealand Tourism”.
Mr. Wyllie said “Amway has just demonstrated it strong commitment to New Zealand with this announcement and it operates a vibrant business in New Zealand as well as this commitment”.
“We look forward to more Direct Selling companies considering New Zealand for their incentive trips in future years but tourism operators will need to ensure they can handle the many thousands of attendees for such travel if this is to be on-gong’ said Mr. Wyllie.
by WFDSA News
The views expressed in this article are the author’s and not necessarily those of DSA
