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Atomy and Direct Cellars Official Direct Selling Australia Members

Direct Selling Australia (DSA) is proud to announce, at the September board meeting, two new Members, Atomy and Direct Cellars, were approved by the Board of Directors and accepted into the Association.

Atomy Oceania is one of Korea’s largest network marketing companies in the areas of health, wellness and beauty, offering premium skincare. A global company with over 4 million active members and now with the recent opening of the Oceania region, they are across 11 countries. Atomy Oceania a network marketing company with its origins in Korea, that focuses on Absolute Quality products at an Absolute Price.

Direct Cellars founded in 2014, in the United States began as an internet wine company with a small community of wine lovers. It has now evolved into a wine club, that delivers on the promise of premium wines, at affordable prices. Adopting a direct marketing model in 2016, Direct Cellars now has over 10,000 members sharing its exclusive wine club membership in the USA, UK and now Australia.

“DSA is pleased to welcome Atomy and Direct Cellars to the Association,” said Gillian Stapleton, Executive Director of Direct Selling Australia.

“Members must adhere to our Code of Practice and commit to the highest professional and ethical standards. We know Atomy and Direct Cellars are as proud to belong to DSA as we are to welcome them. They can now wear their membership with DSA as a badge of honour in Australia”, shared Gillian.

To be accepted by the Association, applicants undertake an extensive vetting process from both a legal and compliance perspective in order to qualify for membership. There are 576,400 people engaged with Direct Selling Australia members, generating over $1.38 billion in annual sales.

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