Blackboard – Understanding the Power of PR
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Does your brand have a PR strategy, and if the answer is no – why not?!
Montarna McDonald explains why PR is a powerful communications tool for all businesses and how the public relations industry is adapting to social media trends and modern news sources. Montarna also shares a recent case study from her agency featuring a heritage direct selling brand.
Date: 27 July
Montarna McDonald is founder and director of The Audience Agency, an innovative communications assembly based in Sydney. Montarna has been at the forefront of creative PR in Australia since her late teens and has a track record in promoting premium brands and delivering groundbreaking activations. She worked in PR agencies throughout her studies and headed up the marketing department for Belinda International after graduating from her communications degree. In 2014 Montarna seized the opportunity to launch her own PR firm, after requests for freelancing services from major fashion and lifestyle brands.
The Audience Agency’s client roster includes fashion label Stylestalker, digital dressmaker Fame and Partners, dating app Tinder and chic Sydney venue Watsons Bay Boutique Hotel.