31st May - 1st June








The key takeaways of the last two years were the importance of getting together and, how moving proactively into the future is dependent upon digital adoption and agility.

In 2022, the channel is uniquely positioned at the intersection of the physical and digital landscape and must be at the forefront of this convergence, navigating where community meets the e-commerce space. 

The rise of social media and eCommerce and all of its accompanying technology incorporates the digital and physical landscape of tomorrow’s customers. To brush aside the tech would minimise the human. Companies have been forced to rethink the way they interact with customers, both potential and existing. Are we moving into a purely digital age? We don’t think so as the future doesn’t lie exclusively in any of these technological advances; but at the crossroads where they intersect with human endeavour.

We call this nexus of people and machines “TribeNology”.

TribeNology is where the magic happens and the point from which direct selling will move forward, grow and evolve.

Read More.

* If you wish to purchase 3 or more Virtual Passes, please contact the team at askus@directselling.org.au


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Watch This Space.

Getting There


80 Pyrmont Street, Pyrmont NSW 2009. Google Maps.

The Star Sydney car park is accessible via two entrances:

  • Main Entrance – 55 Pirrama Road, Pyrmont 2009
  • Members Entrance – 2 Edward Street, Pyrmont 2009


We have arranged with The Star a FLAT RATE of $20 per day for Conference delegates. You will be asked if you require parking during the registration process. (Not included in Full Delegate Pass)


  • SYDNEY LIGHT RAIL: The light rail L1 departs from Central Station via Darling Harbour to The Star, 7 days a week.
  • BUSES: Route 389 now operates between North Bondi and Pyrmont.
  • FERRY: Ferry services operate 7 days a week and stops at Pyrmont Bay Wharf, a few minutes walk from The Star.


The Star welcomes UBER various other services and has dedicated the following 3 pick-up and drop-off points:

  • 80 Pyrmont Street – Directly in front of Floral Desire Florist
  • 44 Piramma Road – Near Sydney Lyric Theatre
  • 2 Edward Street – Directly across Coles Supermarket


Places To Stay

Accommodation at The Star, Sydney:

  • The Star Grand Hotel & Residences

  • The Darling, The Star Sydney

For those wishing to stay at The Star’s, DSA have been provided with a 15% discount code when making a booking. Please note this code can be used for the best available rate at time of booking.

Booking Code: DSA2022 

Input code as ‘Promotional Code

*Discount code can only applies via The Star website*


Find below a list of accommodation in the surrounding area of The Star. For those looking to book via third party we suggest Booking.com, Trivago or Stayz.com

  • ibis Sydney Darling Harbour (Dist. 0.4km)
  • The Novotel Darling Harbour (0.5km)
  • Sofitel Sydney Darling Harbour (Dist. 0.7km)

  • Hyatt Regency Sydney (Dist. 0.8km)
  • PARKROYAL Darling Harbour ( 0.9km)

For a further range of accommodation choices, click here.


Meet Our Speakers

  • Cherie Clonan
    Cherie Clonan
    Speaker, Director
  • Nicki Hutley
    Nicki Hutley
    Independent Economist
  • Rocky Scopelliti
    Rocky Scopelliti
    Futurologist, Author

Our Event Sponsors & Partners

Tier 1

Tier 2

Tier 3

Tier 4 & Partners

Cherie Clonan
Speaker, Director

Cherie Clonan has enjoyed a 13-year marketing career, where she has ultimately specialised in content and has subsequently turned a tiny little business like TDP [which began with grassroots social media workshops held on a Sunday afternoon at whatever venue would allow her to waltz into it with her flamingo and pineapple banners… and her picnic basket] into what it is today. An award winning, multiple 7 figure digital marketing agency that puts people over profit, and shows the “big guys” [read: corporate powerhouses] what corporate responsibility really looks like, day in and day out.

Professionally speaking? Cherie is responsible for ensuring that The Digital Picnic is continuously providing state-of-the-art digital marketing training to businesses all over Australia / internal marketing teams [of which we’ve trained more than 15,000 individuals now]. Also overseeing the ongoing social media management our team delivers for an incredible line-up of clients within our digital marketing portfolio.

When she’s not doing that? You’ll find her putting out fights within her team over what temperature is acceptable for an office heater to go up to in a Winter’y Melbourne digital marketing office. FYI? 27 degrees is *not* acceptable 😉

There’s a reason why we’re considered to be Australia’s leaders in social media training.

There’s a reason why our client portfolio is filled with powerhouse brands.

TDP is *really* good at what we do.

Nicki Hutley
Independent Economist

Nicki Hutley is a highly experienced economist, with broad-based expertise in both macroeconomics and microeconomic policy, gained over more than three decades in financial and investment markets and in economic consulting.

After many years in the corporate world, including most recently as a partner with Deloitte Access Economics, Nicki is now an independent economist, advising governments, business and not-for-profits. She is also a Councillor on the Climate Council.

Nicki holds an Honours degree in Economics. In 2021, she was elected President of the NSW Brach of the Economics Society of Australia.

Nicki is a frequent commentator in the media and is a regular guest on The Drum and The Project.

Twitter: @nickihutley



Rocky Scopelliti
Futurologist, Author

Rocky Scopelliti is a world-renowned futurologist. His pioneering behavioural economics research on the confluence of demographic change associated with Millennials, and digital technology, have influenced the way we think about our social, cultural, economic and technological future.

His new Australian-first book just released Australia 2030! Where the bloody hell are we?, is a fascinating window into Australian professionals sentiment about the decade ahead, based on a major study conducted before and during the eye of the COVID-19 storm. His other book ‘Youthquake 4.0 – A Whole Generation and The New Industrial Revolution’ has now being translated into Vietnamese, Korean, Indonesian and Chinese languages.

As a media commentator, his unique insights have featured on SKY Business News, The Australian Financial Review, ABC Radio National, The Economist, Forbes and Bloomberg. As an international keynote speaker, his presentations have captivated audiences across Asia Pacific, the USA and Europe including Mobile World Congress. As a thought-leader, over 150 boards and leadership teams, including Fortune 100 corporations, each year seek his advice on strategy.

In a non-executive capacity, he is an Adjunct Professor Industry at the University of Technology Business School, a director on the board of Community First Credit Union, on the advisory board for REST Super and Wake by Reach and former member of the Australian Payments Council. Educated in Australia and trained in the USA at Sydney and Stanford Universities respectively, he has a Graduate Diploma in Corporate Management and an MBA. He is also a graduate and member of the Australian Institute of Company Directors.

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