Entrepreneurship & Social Responsibility
Entrepreneurship and Social Responsibility: We Can Make a Difference
Every day, direct selling companies and the independent salespeople that represent them make a difference in the lives of their customers and their communities. The Direct Selling Education Foundation (DSEF) shared that message to nearly 1,000 students and their 13 professors at the University of Georgia (UGA) and Athens Tech during the “Entrepreneurship and Social Responsibility: We Can Make a Better World” multi-campus event on February 23.
To bring our industry’s commitment to social responsibility and entrepreneurship to the classroom, DSEF partnered with Dr. Brenda Cude, Professor and Undergraduate Coordinator in UGA’s Department of Financial Planning, Housing and Consumer Economics (and DSEF Board Member) and Jared Bybee, Director of ThInc UGA.
ThInc is a celebration of innovation and entrepreneurship through events that engage, inspire and transform ideas to reality. “This campus event was an invaluable opportunity for students and their professors to see companies putting into practice ideals of social responsibility—in the company’s own business model in the case of Trades of Hope and through 4Life Research’s community outreach programs,” says Brenda.
Trades of Hope Founders Chelsie Antos and Elisabeth Huijskens shared their companies’ unique story of service, empowerment and compassionate entrepreneurship. The hand-made products designed by women artisans in developing countries are then sold through “Compassionate Entrepreneurs”—or direct sellers—in the United States. “Women want to be financially self-sustaining; charitable donations dry up over time,” says Elisabeth. “Only compassionate business can give women in poverty a job.”
4Life Research Founders David and Bianca Lisonbee created immune health supplements for optimal living built on the principles of science, success and service. Today, the Foundation 4Life focuses on child nutrition, shelter and education in 24 markets in the world. “Brand lives in the mind of the consumer,” says Calvin Jolley, 4Life’s Vice President of Communications. “Lots of companies sell supplements, but we differentiate ourselves through service.”
For professors, DSEF Campus Programs provide access to leading industry executives on important issues and business solutions. “The speakers presentations fit well with the concepts we’re studying in class – marketing, branding and how corporate social responsibility influences customer perception,” says UGA Professor Diann Moorman, who teaches an Introductory Consumer Economics class.
In a changing economy, people are more interested than ever in independent work, entrepreneurship and finding fulfilling career opportunities. “We interacted with educators, administrators, and approximately 1,000 students,” says Calvin. “These types of exchanges between our industry and higher education provide an invaluable opportunity to raise awareness, impact perception, and instill a sense of credibility for our businesses among an important cross section of the general public.”
Chelsie agrees, “We love DSEF and its mission to educate America about the direct selling business channel. Together, we are inspiring the next generation of entrepreneurs.”
The views expressed in this article are the author’s and not necessarily those of DSA