Growing Your Business with Effective Leadership


Episode Highlights:

[00:45] – Who is Paul?
[02:33] – Why Direct Selling?
[04:18] – Impacting other people’s lives
[05:30] – Leadership
[09:08] – Paul’s Leadership Style
[10:33] – People and the Industry
[11:53] – Tips for having a strong and successful team
[13:00] – Know your Why
[14:00] – Overcoming challenges
[15:55] – Helping people
[17:50] – Dealing with difficulty with people
[19:18] – Paul’s Recommendations
[20:00] – How life has changed as a Leader
[21:26] – Ambassador of Change


Jen: Today we’re so excited to have Paul Macaneny with us, an incredible and successful leader from a fast growing network marketing company. Welcome, Paul.

Paul: Thank you. I’m really happy and excited to be here.

Woman: Great. Can you tell us a little bit about yourself?

Paul: Yeah, well I’ve been in the industry for 30 years now. I’ve got two beautiful girls Christie, and Kim who live out in Cronulla and I got three beautiful grandchildren Ky, Tamson, and Shanny. I’m also with my partner Suzanne, and she’s got Jason and Katie, and so we’ve got five beautiful kids there. So it’s very, very exciting.

Jen: Wow! That’s a big family you’ve got there.

Paul: Yeah.

Jen: Wow. So can you tell us about your background?


Read Full Transcript

Paul: Well, as I said, I’ve been in the industry now for 30 years. I joined my first direct selling company in 1985, so it’s been long. I’ve had many ups and many downs and lots of learnings along the way. I heard about this company about – the company I’m working with right now, five years ago. I remember I was crying in with my bed. I was under a lot of pressure at that time because I couldn’t afford to buy Christmas presents for my grandchildren and my children. And that day I made a decision that this will never ever, ever, ever happen again and it hasn’t. So, that’s when I decided to really take this to the next level, and go to the top of the mountain.

Jen: Wow. Can you tell us a little bit about your background prior to direct selling?

Paul: Yeah. I have spent 15 years in the police force and I did a lot of undercover work as well, in the drug squad. I had a lot of things happen there, and of course,  a lot of stress. I had a nervous breakdown and I was put out of the police force, pretty stressed. Then I went to a personal development seminar to learn about how to control my stress and learn how to relax. And from there I was mentored by a guy called Paul Blackburn. He took me under his wing and mentored me and then I started teaching on how to control stress. I got into personal development, then I got into direct selling through some people who were involved in the personal development field. So that’s how I started.

Woman: Wow, what an incredible story.

Paul: Yeah.

Woman: Why do you think that you’re attracted to direct selling?

Paul: Personally I love helping people. For me, I like to share my story and help others because I know there’s a lot of people out there that are hurting. There’re a lot of people in financial pain, there’re a lot of people out there in health pain, so I love helping people. I love caring for people and I love just sharing this industry. I really do love this industry from the bottom of my heart because I’ve been helped so much and I’ve had great mentors as well, which has been really important. The more people you help, the more successful you become. So we go out with the goal to help other people.

Jen: It sounds like you’ve made an amazing, incredible impact on lives around you. Can you share with us how it’s impacted your life and your family and your direction?

Paul: Yeah, well we’ve been very fortunate, Suzanne and myself, we’ve worked together. She’s had lots of experience in the world as well. She was a master pilates instructor. After 35 years, she was Lady Diana’s personal trainer, Barbara Streisand, she’s had her own studios in London, South Africa, Rome. She’s had her own TV Shows on Health, Wellness and Nutrition so she’s got a lot, a wealth of experience on the health side of things. So she’s also comes from a great space as well; so she doesn’t speak from the head, she speaks from the heart.

What Suzanne and myself do when we find someone who’s really interested in the business or they’re interested in just losing weight, our goal is to help them to begin, you know, set their goals and find out their “Why”. But we go out of our way to help them be successful.

Jen: And can you share with us a story about how you may have personally impacted somebody else’s life?

Paul: Yeah well, one that comes to mind is a girl called Heidi in our team. She was a nurse and she’s had two kids and she was working night shift and she was probably 30 kilos overweight. She had great weight results, she lost 28 kilos and she was feeling fantastic, but she was like a secret agent. She didn’t want to share her story with anybody because she was too scared because she was thinking “What will people think of me?” And then all of a sudden she started telling a couple of people because people started to ask her “what are you doing? what are you doing?” They said “You’re looking fantastic!” So they decided to [inaudible], they got great results and now she has about fifteen thousand people in her team, so she’s helping others become successful but she also has retired a husband. So her husband’s retired from work now. They travel the world and they have their dream life. They’re just loving life right now.

Jen: Wow. So I’d really like to talk to you about leadership today because I hear that that is your strength. You’ve build an incredible and successful team and a growing business. We’d really love to hear some of your pearls of wisdom as to how you achieve this.

Paul: Okay. I’m very fortunate to have some great mentors in my life. Some of the things that I’ve learned are “Don’t take advice from broke and unhappy people, unless you want to end up like them.” One of the other things I’ve learned is from John Maxwell “Leaders come from a place of influence, and they influence others.” So what I’ve learned from John is that you must be more caring and help other people. Don’t focus on yourself.

What I find with a lot of people  in this business, is that they come with a big ego. I see it all the time. If you come from a place [inaudible] and caring and sharing, you are gonna attract people like you. This is a big personal development seminar. This is what I say to people. “This is about you learning and growing. The more you learn, the more you grow. The bigger you change, the bigger your business will grow as well. So, that’s very, very important.”

For me leadership is – if you’re a great leader, you’ll have people following. People want to follow great leaders: people that are strong, that speak the truth, but I find a lot of people who don’t come from that space. If you come from ego, you can build a business, but it won’t last. So, I really believe that coming from the heart is fundamentally important.

And also on leadership is: I continue to read books. I recommend John Maxwell’s books. There’s this book called Good Leaders Ask Great Questions. John Maxwell was probably the greatest person for leadership in the world right now, that I believe, anyway. I’ve read hundreds of books on personal development and I’m still reading them right now.

Another thing that I’ve learned is I didn’t believe I was deserving and worthy of success. So what I’ve done for myself is I write out affirmations. So I read these before I go to bed at night, and the first thing in the morning. So a couple of the affirmations that I do read out are…

Jen: Wow, you’re pulling some things out of your pocket here I want to see. What have you got there?

Paul: My core beliefs are family, having fun, laughter, travel, helping others, caring and mentoring others and coming from space of love. My vision is to impact world’s health and to free people from physical and financial pain, and in the process, create the largest health and wellness company in the world.

Abundance flows to me in all areas of my life, and it flows from all different directions.

2016 is a year of going from success to significance to leave a legacy for our children and our grandchildren. So when we die, they’ve got a legacy. That’s why I was 100% totally focused on this industry, because five years ago I wanted to set my children and my grandchildren up so they don’t have to go through what I’ve gone through. So very, very important. That’s why I believe we’re so successful: because we had a big “why”, and we were 10 feet tall and unstoppable.

Jen: What do you think it is about your leadership style that perhaps differentiates you and your team from others?

Paul: I love the culture that we’ve brought into our company right now, it’s fantastic. There are three different leaders in our team. We’re all friends. We all travel the world together. So we were trying to build the one team, the one community, and one family. We really do focus on sharing and caring. We are very concerned about our team and what their whys,  helping them achieve their whys, and getting their goals and their dreams. That’s very, very important to us.

We want to work with people that are teachable and coachable and you know they’re happy to be mentored. So we’ve got a lot of young people coming through right now. I’ve never seen a better time in my 30 years of right now we’ve got a lot of young entrepreneurs coming through. They’re looking into the direct selling association, and you know, one of the first things I teach them is to have a 10 out of 10 belief in the products, a 10 out of 10 belief in the company, a 10 out of 10 belief in the compensation plan, a 10 out of 10 belief in the industry itself and a 10 out of 10 belief in themselves. The two areas where I find that people struggle is the industry, 10 out of 10 belief in the industry and a 10 out of 10 in themselves. So that’s about personal development and learning.

Jen: Why do you think that is? Why do you think people have trouble with the industry?

Paul: Well, I truly believe that people don’t fully understand the industry. They might have heard that somebody said something, and their reality is all of what they know, so when they really know all the facts about the industry. What’s happening around the world right now because of the internet has changed the world right now. The way we do business in this world is changing; the way we deliver goods is changing and you can see right now, because of the internet, that a whole industry is disappearing right now.

In my 30 years in the industry, there has never been a better time than right now, because people are sick and tired of being sick and tired. People are spending more than they’re earning right now. Seventy percent of people hate their job, hate their boss, or both. So we can get out there and help them. People are looking for a plan B right now, especially young ones, because the young ones say you tell us what to do, then I will do it. They don’t want to work 40 to 50 years in the same job, and do what their parents had done, you know what I mean, things are changing now so differently. I’m excited for the industry right now.

Jen: And for someone just starting out in direct selling, what advice or tips can you give them to help them build a strong and successful team?

Paul: Well, take advice from the up line; somebody that’s already done it. Do a lot of personal development. Work on yourself. When you become a better person obviously you’re going to attract better people to you.

The more you grow, the bigger your business will grow as well. So, I’ll be doing personal development, reading books, attending seminars, listening to webinars and listening to leaders from all around the world. There’s so much information out there now and so it’s an encyclopedia everyday just through the information we have now.

I truly believe that this is a never ending journey. I’m still reading books, Suzanne’s still reading books, all the leaders I know are still reading books. I still goal set, I’m still doing a lot of vision boards, we write down everything and we focus and we use all our emotions and, I think that’s really, really important.

Now one of the biggest things is know your “why”. Know why you’re doing it. So I did this for my grandchildren and my children, because I didn’t want them to have to go through what I’ve gone through.

I have this focus and I had such a big “why” that nobody could ever blow me out of the water. If somebody said “no” to me, it didn’t matter because I would know that I’ll do more for my children and my grandchildren than I would for anything. So I was 10 foot tall and bulletproof, and nothing was going to stop me – in this industry – from going to the top. My friend often said “that won’t work”, and I said I’m going to the top of the mountain with you or without you. And virtually now they’re saying, “Oh, you have the best lifestyle.” “I want to do this and come and join you” and all that sort of stuff, but at the start it wasn’t like that. They said, this is not going to work, and I said, you watch. We’re going there with you or without you.

Jen: Wow. What about challenges, I mean, having built such a big business you may have come across many challenges. How have you helped other leaders overcome their challenges?

Paul: Well, one of the challenges that I found is that a lot of people don’t believe they’re deserving and worthy of success. So even with the leaders we have, we’ve had to, slowly build them up and do a lot of personal development with them, and change their thoughts about themselves. Remember that you’ve got to have a 10 out of 10 belief in yourself and 10 out of 10 belief in the industry because if you don’t have those two, you’re not going to get anywhere – most people have the 10 out of 10 belief in the products, the company, and the compensation plan, and all those sorts of things. There are two main things that people need to work, such as the industry itself, but number one is work on yourself, because if you don’t believe in yourself, it comes through in your work. If you’ve got a scarcity mentality, it comes through. So now we’ve got an abundance mentality, so everything we touch turns to gold, that’s our belief now. Because of the affirmations that I say now. Now it rubs off on our leaders, and they believe they’ve got a 10 out of 10 belief.

Also, one of the biggest things that I’ve learned is comparison. People compare – somebody’s going quicker than me, somebody’s going faster than me, somebody’s doing better than me, somebody’s earning more than me etc. In this, you cannot compare with what others are doing because everybody is a different level. It’s really important to understand that you are on your own journey. This is your journey, you might be starting from scratch and have a bad upbringing, so you’ve got to get rid of the past, because the past doesn’t equal your future. You’re starting afresh now. Since you’re starting brand new, you have to learn the basics. So it’s all learning the basics, and as you grow you get more confidence.

Jen: Has there ever been a time that you found difficulty with a particular person, and how have you overcome that?

Paul: Yeah that’s a great question. Yes I have, because everybody’s got different ideas so what we’ve decided with Suzanne is we only work with people that are teachable, coachable and the people that are going to take action.

Obviously, we can’t look after everybody, but if we teach other people, they can look after their people down the line.

In this industry, people sometimes think they know better than what you do, but when you’ve got a lot of experience you’ve got to understand where they’re coming from.

So, what I do is I let them go and do their own way first and use their own creativity, and 90% of the time they come back to me and said, “Paul, yes, thank you for letting me try I now know I was a failure, but now I’m ready to listen.”

So you got to sometimes let them learn the lessons along the way, which is really important. That’s part of life in anything we do, anyway. You learn from the lessons or learn from your mistakes.

Jen: So rather than telling them what to do, you let them try and figure it out for themselves and then they’ll come back to you and you help them.

Paul: Yes, and the good thing about that is that they’re growing as a person as well. So when they become leaders and are looking after their own team, they’ll know and they come from personal experience. So it’s really important. Yes, you can read a lot of books but you can’t put a price on having the real life experiences.

Jen: Yes, sure. So along your journey, have you come across any mentors that you could recommend? Maybe a great book that you’ve been reading?

Paul: Yes, well, obviously John Maxwell’s books on leadership are absolutely fantastic. I loved Eric Worre. Go pro with Eric Worre. I think he’s fantastic. Eric walks his talk. I know Eric personally and I know he was huge success in the industry in the field, but now he’s very generic and he shares with all companies and loves helping people. He comes from a really good heart space as well. I think he’s been excellent. They’ve been my two favorites in the industry.

Jen:  As a leader, do you think that has helped you in your own family life, in your own personal world?

Paul: Yes. Leadership is everything. With everything we do I truly believe leadership comes in. Even with your family and helping with your children and just learning the lessons along the way. Everyday I’m still learning from when I’m sitting down, talking to people.

I work with top CEOs, I work with doctors, I work with nutritionists, I also work for people that have been broken or have had, disasters in their lives so really it’s from the top down here to helping everybody. The crazy thing is that people that had the most disaster got the biggest “why”, because they’ve got a dream. They’ve got a goal and they know there’s a better way. They’re looking to see the light at the end of the tunnel. So they are the people we love to help because they are the ones that can really help a lot of the people in our team, like the 12 leaders that we’ve helped, taught and mentored, they’ve all come from different places, but they’ve all had extreme hardships that they’ve had to overcome. So this can work for anybody, and it’s just a matter of you taking the time to learn and find a great company.

There’re many great companies out there. So it’s just finding the right company for you. Know what you’re actually looking for and make sure that your dreams and your why coordinate with the company’s culture, which is very, very important.

One of the things also is that we want to be ambassadors for change. We want to take this industry to a new level as well. So that’s why we are building a culture around what we’re doing right now.

I truly believe we can all raise the bar and take this to a new level. And I believe this for the new people, the new young people coming through, they’re excited. They want to change the world. So this is a great time for the industry, it’s a great time to be in direct selling and come along. You don’t have to be young, but I am in the 60’s and we’ve had a lot of people that are young now. Eighty percent of our people are in their 20’s to 30’s, so it’s really changing the industry. They are our future. We’re obviously the pioneers, we’ve laid the tracks for the young people to follow, but it’s the young people that are going to take this to a new level.

Jen: Well they were certainly some helpful insights on leadership. We’ve enjoyed sharing your experiences. Thanks for talking to us today, Paul.

Paul: Thank you. It’s been a joy. I’m very happy to be here and it’s a great time for the industry.

Woman: Thank you!

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