Herbalife Nutrition’s Shake Up Your Breakfast Wins Best Marketing Campaign from Direct Selling Australia
Herbalife Nutrition’s ‘Shake Up Your Breakfast’ marketing campaign running August – December 2017 was designed to rejuvenate and revitalize the healthy breakfast philosophy, which has the primary aim of having a balanced- nutrition breakfast each day.
Shobie King, Herbalife Nutrition’s vice president, South East Asia, said the way the campaign highlights the term ‘Healthy Breakfast’ resonates with the public, as many more Australians are recognizing the correlation between eating a healthy breakfast and good health. This trend was employed as the driving force of the campaign.
“I am proud that Herbalife Nutrition is working to improve the nutrition habits of Australians, and receiving this award is a testament to recognition by our peers. The work our members and employees carry out is strongly aligned with our purpose – to make the world a healthier and happier place,” said Shobie King.
“The campaign has given us the opportunity to further educate our members and the public on healthy eating habits, through focusing on the importance of a nutritious breakfast in promoting our well-being in the long run,” added Shobie King.
With 63% of the population in Australia and New Zealand overweight or obese, there is an increasing spotlight on dietary habits, though to date awareness was lacking that not having breakfast can have physical and psychological implications. Herbalife Nutrition recognizes the importance of a healthy breakfast and the role it can play to help combat the issue in society through this specific marketing campaign.
The Direct Selling Association Awards are renowned industry awards designed to identify and promote innovations to help companies and their salesforces improve their operations. Whether used to empower independent direct sellers or fuel businesses processes, the awards help further promote direct selling as a business channel.