Isagenix Legacy Foundation Raises $2.3 Million in First 24 Hours
The Foundation was launched August 6 during the Isagenix Global Celebration 2018 event in Nashville, Tennessee. Co-founders Jim and Kathy Coover pledged to match every dollar raised for the Foundation during the first 24 hours of fundraising, up to $1 million. The Coovers are donating $1 million.
In 2017, Isagenix contributed $6.4 million in monetary and product donations to charitable and disaster relief organizations around the world. Since 2012, the company and its customers, independent distributors and employees have raised nearly $10 million in 12 countries for Make-A-Wish®, helping the nonprofit grant over 938 wishes.“Jim and I are so moved by how the Isagenix family has embraced the Foundation,” said Kathy Coover, Isagenix co-founder and executive vice president. “Our company and those connected to it have a long history of contribution, so we knew we would see a positive response, but people have truly gone above and beyond. Together, we will demonstrate the power of collective impact to leave an enduring legacy in communities around the world.”