Jamberry: Three Sisters Turn Nail Wraps into Direct Selling Dream
Here at DSA we like to keep an eye open for news about this great industry. Below you will find an excerpt from a recent article by Direct Selling News that we think you might enjoy. You can view the entire article here.
Picture this: You’re a new direct selling company with a set of challenges unlike any other in the channel.
You’re not reaching far and wide to get the word out about your products; you don’t have to. From the moment you hang out your shingle as a direct seller, your customers are waiting. Instead of pounding the pavement to make a name for yourself, you’re just trying to keep your head above water with the tremendous volume of orders already coming at you left and right. That’s the envy of every new direct seller, right? Well, yes and no. If you take a page from the story of Jamberry, that kind of demand is extraordinarily challenging to accommodate. When this Utah-based company launched in 2010, it started from scratch with no capital in the business. Its small staff, including a teenager recruited from down the street, ran operations from a residential garage, and it was all hands on deck each day fulfilling and packaging orders, then taking them outside to wait for the UPS truck to arrive.
“At first, we were the ones doing everything. Packaging, shipping, answering phones, posting on social media. You name it, we did it,” Keri Evans says of her involvement with Jamberry along with her co-founders and sisters, Christy Hepworth and Lyndsey Ekstrom.
There’s a compelling reason as to why Jamberry enjoyed a robust customer base right out of the starting gate. The company initially launched in 2010 as an online retailer of nail wraps, or adhesives, applied to fingernails and toenails and featuring a variety of colors and designs. The story of Jamberry’s transition to direct selling is one for the books, and, in a strong sense, it points to our channel’s growing notoriety as a viable path to financial independence for millions.”
A Little History
The Challenges of Success
Lessons in Growth
“When we started Jamberry, we just thought it would be a fun way to make a little extra cash to spend on something like cute clothes or a girls’ night out. We didn’t expect it to become what it has.”
“One of our biggest goals is to expand our U.S. demographic; there’s a lot of untapped potential, including a huge Latina market. And we’ve identified quite a few potential international markets.”
“Staying true to ourselves and our brand is important to us, and we love being involved in the creative processes that help us create the very best products for our consultants and customers.”
“We feel very lucky to have been able to find such amazing team members to run the business so that we can still have that balance of being business owners and stay-at-home moms.”