Direct Cellars

1300 284 770


Level 27, Rialto South Tower, 525 Collins Street, Melbourne, Victoria 3000

Founded in 2014 in the United States, Direct Cellars began as an internet wine company with a small community of wine lovers receiving premium wines to their front doors monthly. Since then, Direct Cellars has evolved into a wine club that delivers on the promise that premium wines don’t have to cost a fortune, making it more fun than ever to share wine with friends. Direct Cellars adopted a direct marketing model in 2016 and now has over 10,000 Members sharing its exclusive wine club membership daily in the US, the UK, and Australia.

Direct Cellars is a community of wine enthusiasts that appreciate education, discovery, value and opportunity. It helps its members develop a better understanding of which types of wine they enjoy – and why.  Their business is about providing the consumer with the ultimate wine club experience.  Direct Cellars is proud to be developing its own proprietary brands. With Direct Cellars, you get to experience wines that you won’t find anywhere else.

Direct Cellars pre-launched in Australia on March 19, 2018 and went live in Australia on May 31, 2018.  Australia’s growth is currently outpacing both the US and the UK Direct Cellars markets.

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