Lorraine Lea

03 9765 8000

1800 641 089



27 Koornang Road SCORESBY VIC 3179


More of a Community than a Company


What we do

We’re all about creating beautiful spaces in Australian homes. We’re proud to offer a range of exclusive, affordable quality products. But make no mistake, we’re not your ordinary linen and homewares brand.

We’re more of a community than a company, and our greater goal is to provide Australian women and men with a flexible, scalable and rewarding career option.

Our team

We know everyone is capable of achieving amazing things – they just need the right opportunity. For many busy mums, the workplace’s lack of flexibility can become a barrier; their ambition can take a back seat, and their purse’s take a hit! This is the reason we established our unique independent business model more than 30 years ago, and in doing so, changed the game for women in business.

We’re here to support each other. We prefer to lift each other up, learn from each other and give back. We don’t look at another’s career success as a comparison to our own. Here, you’ll make new friends and be surrounded by positive and infectious energy. Your every success will be supported by a suite of business tools, free training and shared learning from a network of like-minded women.

Our stylists

What really makes us stand out from others is the value we place on our Stylists. We take pride in recognising and celebrating their achievements – big and small.

With Lorraine Lea you have the opportunity to start your own side-hustle to fund every dream you have. A Lorraine Lea independent business can fit around a busy family and lifestyle. Income, success, fulfilment, friendships, and connectedness are all the core benefits of being your own girl boss.

Independent Stylists enjoy complete control over the hours they work and the income they earn. It’s their business, their way!

Our customers

We know our customers lead busy lives and enjoy the convenience of online shopping and appreciate the personalised attention of our pop-up style events. Shopping amongst friends and in the comfort of a home, every purchase helps earn free and discounted product for the host, but best of all, it’s a really fun and fuss-free way to shop.

Each year, over 300,000 Lorraine Lea lovers attend more than 40,000 home-styling events across Australia. Every home styling event and online purchase supports local women, and a few great men, running their own independent businesses.

A family business from humble beginnings

Built on family values and entrepreneurial spirit, Lorraine Lea was founded in the backyard of Peter and Heather Ryan’s south-east Melbourne home in 1986.

Now, more than 30 years later, their humble family-owned company is one of Australia’s largest social shopping enterprises for linen and homewares.

Digital Transformation Becomes Powerhouse

Digital Transformation Becomes Powerhouse

"We sat down with Lorraine Lea’s CEO, Anne Petracca, who was kind enough to share her thoughts and insights into the year that was 2020. We discussed the company’s deep Australian roots and empowering business model, and how they were able to overcome challenges of...

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Lorraine Lea Win at SEMrush Awards

Lorraine Lea Win at SEMrush Awards

Recently Lorraine Lea in partnership with Clearwater Agency were winners at the 2020 SEMrush Awards, taking home ’Best Online Breakthrough’. The SEMrush AU Search Awards celebrates the success of the best marketing campaigns and marketing teams that work in online...

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