Sacrifices To Grow Your Business with Jo Naseby

Sacrifices To Grow Your Business with Jo Naseby

Episode Highlights:

  • [0:57] Get to know Jo Naseby
  • [2:56] How Jo got started with direct selling
  • [5:25] Jo’s first attempt at network marketing
  • [7:53] What to do if your partner is negative about direct selling
  • [9:43] Why sacrifice can mean everything about your business
  • [11:35] Why sacrifice is challenging for the ordinary person
  • [14:03] What if your sacrifice doesn’t give you the expected ROI
  • [16:19] Practice to let go
  • [19:10] Top tips when making tough decisions
  • [22:16] Jo’s recommended resources to grow your business
  • [23:50] What excites Jo about this industry and the future of direct selling.
Work Success Quote


[0:34] Jen:  Today, we have Jo Naseby with us.  Jo is from a global network marketing company in the health and wellness category. Today, we’re going to be talking to Jo about sacrifices. So welcome Jo. Thanks for being with us.

[0:46] Jo: Thank you Jen, and thank you for inviting me, it’s so exciting! I’ve never done a podcast before.

[0:52] Jen: [Laugh] Ok!  So, can you tell us a little bit about yourself?  What’s your background?

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[0:57] Jo: Ok!  I’m a secretarial background but I was born in Japan.  My mom is Japanese, my dad’s Australian. They met in the war and dad brought us back after being born over there and we’ve been living in Perth. I’ve been here for the last 52 years. And we came over when I was eight years old and life was pretty tough back then because we were one of the first kids that were in a mixed race and living in Perth, then, yeah. Kids were pretty mean, you know, when you look a little bit different. So I think that really set the foundation that we ought to be tough. Yeah! And do things in life that’s difficult but get it done.

[1:39] Jen: Did you speak English when you arrived?

[1:41] Jo:  Very, very, little. Our first language was Japanese.  Dad sends us off to an American convent school to learn English and by the time we came over my English was pretty minimal, and they’ve put us straight into a school here.  A convent school here and yeah! It’s very difficult but the math was fantastic but the English was not so great, the spelling was not so great, so it took me a long time to catch up to all the other kids my same age. So yeah!

[2:09] Jen:  You can’t tell at all, now.

[2:12] Jo: [laughs] No!  You can’t, I got the Aussie accent. Hey!

[2:16] Jen: You really do!

[2:18] Jo: [laughs][2:18] Jen:  Well it’s so good to have you with us. Can you give me a little overview of your business?

[2:23] Jo:  Well, we’re in the Health and Wellness Industry.  We are network marketing. I call myself a Network Marketing Professional. We are in so many countries and we do travel a lot with the business.

[2:36] Jen:  So you’ve got quite a large team?

[2:37] Jo: Yeah! We do globally, yeah, over twenty-five thousand.

[2:42]Jen:  Wow! That’s incredible!


[2:44] Jo: Yes!  It’s been awesome! It’s been – it feels like yesterday that we actually joined up about seventeen years ago we’ve been in this company.  It’s just been a real great journey so far, and lots of fun coming up so soon.

[2:56] Jen:  So, how did you get involved in direct selling? You mentioned that seventeen years with this company and how did that – you’ve obviously been with someone else before, so, how did this all start?

[3:05] Jo: Ok! So, my husband and I, we were in corporate during our corporate work. I was a secretary, working many, many years in the hospitality industry. Secretary in a Japanese trading company, my husband worked with the government.

He did lots of marketing and stuff like that. In Sydney, he came to Perth for working experience thing. I’ve met him here. I made him come and live with me in Perth.  We’ve been together for thirty seven years I think. Something like that. We’ve been together for a while. We decided that we we’re working so hard in all these corporate jobs and stuff that we’d actually want to retire. We actually retired when we we’re at thirty-two and thirty-four years old and lived an hour and a half North of Perth to do wind surfing. That was our passion, it was wind surfing so, we we’re able to sell the house that we had in Perth. We moved out there and we we’re fishing and wind surfing and retiring and then we’ve decided that we go all around Australia pulling a little trailer caravan all around and we took eighteen months to travel around Australia and on that journey back to Perth, I found out I was pregnant.

[4:10] Jen: [laughs][4:11] Jo:  So then our daughter Daisy was born and we’ve only got one child Daisy and it was, it was a lot of bliss. We had fantastic time up there and my husband’s auntie came to visit us one evening from Geraldton, another two hours away, and she stayed overnight with us and she told us all about the Network Marketing Company she was in. And we’ve never heard of network marketing. We never heard of this way of producing income, and we we’re blown away. I actually enrolled the next morning before she left.

[4:49] Jen:  It didn’t take you long!

[4:51] Jo: Well, I was so excited because we we’re both retired. We were kind of living on the savings that we had and we had a few shares and portfolios and stuff we put away and we we’re like living of that kind of income. We never did the put dollar or pension, we never did that, never wanted to do that, we’ve never done that. We’ve always been very, very productive in our life so we’re pretty creative and it was fun living out there doing that but ah yes, I signed up on the dotted line before she left for the morning and we go, so what do we do next? So we…[crosstalk][5:24] Jen:  And here you are now!

[5:25] Jo:  We did a lot of training. You know, they sent some leaders out from Perth to come in, show us the ropes on what to do. We moved back down to Perth after about another two years because we had to put Daisy into school. They didn’t have high school and things up there where we live, so we decided we’ll moved back down to Perth.  We’ll build this business, the other one. We did it for a few years but it wasn’t the one for us and we actually  got out of that one and we didn’t do any direct selling or network marketing for few years, until somebody else came along and introduced some products. And I was only interested in the products; I wasn’t interested in another networking business. I had already started my own business typing. I’m secretarial background.

[6:12] Jen:  Yes!

[6:12] Jo: So, I was starting my own business, I didn’t want to work for somebody else, so I started my own business from home typing, and I work seventy hours a week.

[6:23] Jen: I know where this is going. You loved the product. [crosstalk][6:26] Jo: And the feeling of it.  [crosstalk] Yeah, the typing was killing me. I was chained to my computer desk and it was way back seventeen years ago, so can you imagine what our computer look like? We didn’t have…[laughs][6:37] Jen: Well I can, actually.

[6:40] Jo: But you know, I came from the old Remington typewriter, the electric typewriters to the [wing?] and all that kind of stuff, Word Perfect and went all the way through and yeah! The computer was – the typing was killing me, and I said to my husband, there’s got to be a better way, you know!  And then someone came along and introduced a product and I was actually looking for a health product anyway for my daughter and I’ve been searching for a good product for that six months for our daughter and she was eight years old at that time and I needed something to help get her immune system boosted a little bit and help her with her not missing so much school with the cold and flu she was getting. So, we got started on the product and yes I said, signed up on the dotted line here and I went, well I just want to use the product, thank you very much. So, I did that for a little while. And I thought well, I’m going to get the product at a cost price this girl was charging me retail.

Even though she was our friend and I told her at the beginning I didn’t want to join up. She says ok, so I’m charging you retail. Yep, that’s fine. It’s your business, charge me retail but after, you know, a couple of months of that, I went no I’ve got to just be a member just to get everything at the cost.

[7:49] Jen:  Sure.

[7:50] Jo:  Yeah!

[7:51] Jen:  And then it just went from there. [laughs][7:53] Jo: Well, we just got such a great result with the product ourselves and with our daughter and my mom wanted to try the product and my sister and my neighbour and got them started and you know, they’re the ones who came back to me asking me for more, and I went oh, oh okay. Well, I rang up my upline, my sponsor and what do I do? Then she goes, “Well, you know, start doing it properly and start ordering the products and getting them to sign up as well.

You know, I learned so much from the previous company about how to manage a business. That was a great training with the previous company. I knew what to do. Ok, let’s do it. And I have a very negative partner, my husband was very negative about me joining the second one because of the experience with the first one, and I’m sure there’s a lot of listeners out there who have got partners who are really, really negative and it’s tough.

[8:46] Jen:  Yeah!

[8:47] Jo:  It does! But you know my husband just said don’t sign anything. When I went to the first meeting, don’t sign anything. Don’t bring anything back and I just came back and I said, we’re just using the products, that’s all I’m going to do. So, when I changed my mind and I have so many people who want to try it, I went ok.  Let me just do this as a little hobby. You keep doing what you’re doing, I’ll keep typing, and I’ll keep still working my seventy hours a week to pay the bills.  But just let me do this as my little thing on the side and you know what? Within six months it replaced my typing income. So…

[9:19] Jen: Yeah! yeah!

[9:21] Jo:  I said to my husband, I’m going to shut my typing business down.

[9:23] Jen: You must have been working so hard, seventy hours a week in the typing job, [laughs] hard enough to replace your income.

[9:30] Jo:  So I chose sacrifices Jen as my topic

[9:34] Jen:  Yeah! Looking [crosstalk] back I can see why that topic has stood out for you.

[9:38] Jo: Yeah.

[9:39] Jen: What does making sacrifices in this business mean to you?

[9:43] Jo:  Well, you have to give up these things that gets in your way that doesn’t serve you to grow your business. And for me, I didn’t have time to watch TV anyway, when I was working seventy hours a week, but I do take the little crooks and crannies of my life. I had time at lunch time break to make some phone calls.  You know what? Back then we didn’t have texting. We didn’t have mobile phones. We had to pick-up the phones and dial somebody to talk to someone, so that’s what I did in my time that I had to myself. A little bit of time in the evening, a little bit of time on the weekend just to get a few phone calls done to invite them. And my upline mentors said Jo, to save time why don’t you just invite a whole bunch of people to your place for a morning tea and she’ll come and do a presentation for me. That’s a good idea so I think, I rang twelve people.  Six people turned up and I think four of them actually enrolled pretty quickly so that was the start of how I got started. But you have to give up the things that don’t serve you.  It’s only for little time. You know, I had few friends who did like quilting, and did go out dancing for a social thing, watch a lot of TV, a lot of shows that they were glued to but give it up for few years just for two or three years just to get something started and have a foundation.

I worked hard for about three or four years in the business and I gave up a lot of stuff. Music was my thing, listening to music just constantly listening to the radio and having that – I gave all that up for about three years. I actually lost contact with a lot of bands and stuff there out there whether their singles or whatever. And I caught up with all of that when I had time down the track and then you got your freedom to do what you want.

[11:35] Jen: Why do you think people find it so challenging to make sacrifices?

[11:38] Jo: Because they don’t get that return quick enough, they don’t make that income fast enough so they give up too fast and they think it’s not worth it.

[11:47] Jen:  Yeah!

[11:48] Jo:  Yes! Just like, well, give it a really good shot but be persistent, be consistent. You got to do it every day and I did. One of the first things I did when I first joined this company, I heard that convention.  Going to an International Company Convention was really important. The first one I attended was one in Brisbane, and I was ok. I get to meet the management, I get to know more about the company and am going to go and see that so I said to my husband, I’m doing this and he goes oh, ok, he let me go, and I met Denis Waitley, you know, Dr. Denis Waitley, he’s the number one platform speaker in the world. He is such an awesome guy. I became friends with him. He’s written out 18 books and he’s got the biggest audio sales of all audio sales in the world with like Psychology of Winning. We’re good friends now, and we had been for the last seventeen years and he got… [ crosstalk][12:47] Jen: I bet you’re glad you went.

[12:49] Jo:  Yeah! I saw Denis last month and I sat next to him at our convention in Asia Pacific and it’s so good to like catch-up with these people and being mentored personally by these people but that is then led me to then go to the International Convention over in USA. And from that moment I’ve picked-up so much. I went by myself; there was nobody else around me who wanted to go. I went by myself, I knew nobody, but there were ten thousand people over there. I made lots of friends, and when I came back I shared everything I learned with the people, with my team and the following year I took a few more people so.  I’ve been to every convention every year. This is ahm, this year will be my seventeenth convention coming up.

[13:34] Jen:  That’s great!

[13:35] Jo:  And you have to go to these things, yes, you have to invest into your business and that’s some of the sacrifices. I didn’t go out to the dinners, and I didn’t go and go to the movies. We cut out all our holidays. I put money back into the business at the beginning to get the tools. Hey, I spent a lot of money on books and tools and audios.  We had cassettes back then. [Laughs][13:59] Jen: I am, I remember cassettes.

[14:01] Jo: Oh, you do?

[14:03] Jen:  I do, I do, what kind of sacrifices have you made in the business that didn’t work out right away?  You know, maybe you didn’t get the outcome that you’re after and what did you do?

[14:13] Jo:  Well there’s always ups and down in the business, that’s a nature of this business. You find somebody who you think is going to be fantastic in your team. They say a lot of stuff all about, you know, the talk, talk, talk but no actions. So they are the disappointments. You just have to go out there to find the people who you gel with, the people you want to work with and they’re coming to you a lot you just got to keep going and going and going until you do find someone who wants it more than you do.  And we’ve got a few of those in our team. It is awesome to see that they’ve got the bigger why. And Jen, it always, always comes back to your why. If you don’t have that strong compelling emotional why, why you’re doing it and getting the rejections, you’re not going to keep going. People will quit. So we do try and make sure that we talk about their emotional why – not about the material whys.  That’s a short term thing, yes, it is nice to have the material whys but once they’ve ticked off, then they got something bigger, they have to have that thing down the track. Coz, we’ve been in the business seventeen years, yes, we’ve been able to tick off a lot of things. I’m so happy that, I’m so grateful, gratitude, you know, that every day that that person asked me to have a look at this business, at the products. Yes!

[15:30] Jen:  When you made sacrifices like time for your business, it tends to affect other people, like husband or children, how do you deal with those consequences and potentially even guilt and keep moving forward?

[15:41] Jo:  You have to have that big why, the big, they’re doing it for a reason and usually they’re doing it for their family.  They’re usually doing it for freedom for their husband to me. For me, It was my goal, it was my goal for my husband to quit his job before he turns fifty, and I had that goal in place and I went for it and it was forty nine years and eight months or nine months that he was able to quit his job.  So I got that ticked off. So you’re doing it for freedom for your family.

[16:11] Jen:  Yeah! You just keep coming back to that every time you, you feel that it’s affecting other people, affecting yourself and sometimes it depends [crosstalk][16:19] Jo: And sometimes and sometimes you have to let the people go, you do. There could be a family member, members who kind of pull you back that don’t want you to succeed. They want you to stay you know like in the cow paddies with them, mooing away like an old carry rhino, they’ve talk about these things. You know they want to pull you back to their comfort zone. You have to let those people go and not even talk about what you’re doing when you do have family dinners or you’re catching up with friends and they go, “How’s that business going?” and they’re being very sarcastic whatever, don’t even bother to show them your success and what you’ve been able to achieve. You know, you do have to let them go and you got to deal with the group that takes you on.

[16:59] Jen:  Can you share an example or someone in your team who has made significant sacrifices and what outcome was?

[17:06] Jo:  Yeah! I’ve spoken to a couple of my team members going, can you remember way back then? Ahh, Ahh! Yeah! I spoke to a successful leader in my team, she said you know, she works seven days a week nursing. She had to do that because they had a huge debt from a previous business that they bought that went down the tubes and they had a huge debt to pay back. So she had to work seven days a week and she sacrificed a lot of her time with her family, with her husband to be together to do dinners and things because she had to work and she built her business around her seven days a week.

[17:43] Jen:  So how’s the business going? [crosstalk] What was the outcome?

[17:45]: Jo: Yeah! She is a successful business leader in our team and yeah, I mean her three boys are all grown up now and they’re all around the world doing their thing and yeah, she’d had to let some people go in her life as well.

17: 95 Jen: So their sacrifices were well worth it.

[18:02] Jo: for her, she is [crosstalk][18:03] Jen: Reflecting back!

[18:03] Jo: She is so happy now.

[18:04] Jen: Yeah!

[18:05] Jo: But she’s doing what she wants to do and yeah, and I spoke to another leader, a cross line leader not in our team but somebody else and you know the amount of money she spent at the beginning for personal development. That’s the sacrifice, you have to put some money into growing yourself and I did that at the beginning. I flew to Sydney and paid up I think five thousand dollars to do a course for a weekend or four days with one of the network marketing leader that was at that time was a trainer and I learned so much from that event. I actually signed up for his program to then keep on doing it when I got home and the next two years after that, just showed out and did everything to get it going really fast. So you do have to invest your money, sacrificing all those things to invest in your, – your own personal development and to grow is important. Yeah!

[19:01] Jen:  Making sacrifices isn’t easy and it’s all about making choices and there are times when it is hard. [crosstalk][19:09] Jo: It is hard!

[19:10] Jen: What are your tips to those people that are having difficulties in making tough decisions?

[19:13] Jo: They always have to have a look at why they are doing these. The sacrifices, yes it’s only for a short time.

[19:21] Jen:  Come back to that why, come back to that goal.

[19:23] Jo: Yeah! And not only that they’d have to give up something for a little while and once that income is coming and they’ve got that choice then to go back to doing what they want to do, they’ll always do have to go back, and you got to have that vision board.  I used to put everything at the beginning cutting out things out of the magazines and things like that.

[19:41] Jen:  Yeah!

[19:42] Jo: And then we had a computer screen, every time I wanted something I’ll put it as my screen savers, I’ve got everyone of those. You know, you can tick those off.

[19:50] Jen: Keeps reminding you of what you’re doing, why you’re doing it.

[19:53] Jo: Yeah! It’s that living that day of what your life would be like in five years’ time when you’ve got the things you want.  I was very good at visualisation, where I would be living, what my house would look like, what the car would look like, all those things. I’m always able to do that and when you got it written down at the beginning of the year you write down all your goals in all the different areas of your life.  You know, your finances, your family, your health, your spiritual. You have to do those things and once it is written down and you read those regularly, you can start ticking them off.  I went back to last year’s one, I think I had twenty-five things just written at the beginning of the year, but twenty-two of them were ticked off and the other three, [crosstalk] you know, in the pipeline doing the stuff but if you don’t write it down and see the progress you’ve made, it’s very difficult to see where you going to go in the future. You do have to have that goal, that target to go for.

[20:52] Jen:  What mistakes or expectations do you think people make when they’re making sacrifices?

[20:57] Jo: What expectations?  Values!

[20:59] Jen:  Yeah! What mistakes do you think people make when they’re making sacrifices?

[21:04] Jo:  They have to keep on, they have to keep on [ crosstalk][21:08] Jen:  They have to keep that consistency, like you can make a sacrifice today and if you’re not going to make it again next week then why bother?

[21:14] Jo:  Yes!

[21:15] Jen:  You have to keep going.

[21:16] Jo:  You have to keep going because you have to learn from your values. What did I do wrong?  And having the mentor to go back to, because I had a mentor at the very beginning. They’re from maybe six months into it.  I met the person who’s an up line way, way, way up line.  He actually took me under his wings, so that was a person I could call.  If I had a hard day or something happened I could just give him a call and say, these is what happened and he is so supportive and so uplifting and encouraging that hey, that didn’t matter.  Learn from that, what did you do wrong, let’s learn from that and keep going.  So that, that was a great support.  So having that, having that personal mentor is really important. A coach.  It’s good and you got to find that person to connect with to relate with.

[22:05] Jen:  Talking about mentors, there are lot of books and programs out there for those   people looking to grow themselves and their businesses.  What resources would you consider a must have for direct sellers?


[22:16] Jo: “Think and Grow Rich” Napoleon Hill, that was one of the first books.  First time I read it, I didn’t understand it, I didn’t get it. A couple of years later, I read it again. This was when I was in my first network marketing company. I revisited it when I was in this current one and I got it.  And you know what one of the chapters was about sacrifices.

[22:37] Jen:  How often do you go back and refer it to something like that?

[22:41] Jo:  I love the other book by Wallace C. Walters; it’s called the “Signs of Getting Rich”. I loved that.  It’s an audio as well and Denis Waitley, does the audio for that as well as an E-Book. It’s only about eighty pages, it’s fantastic.  It was written in like nineteen or eighteen ninety-eight. It was written a long time ago. So that’s a really good book for anyone to pick up and really listen to that. I love Erick Warren with the Grow Pro and Darren Hardy “Success Magazine”, Jim Rohn, all his audios are fabulous.  Paul Jay Myer is another one that I love to read when I was growing my business with women. He’s got a program for women.  It’s fantastic, every day, you just got to get in and, and first thing in the morning I watch a Darren Harvey two-minute video from – he’s got Daily success video and just tuning into that just keeps the day going.

[23:38] Jen:  Yeah!

[23:40] Jo:  And while I’m at the gym, I’m always listening on my phone, on my, on my, yeah! While I’m exercising, I’m listening to Jim Rohn. I loved that song it’s really good.

[23:50] Jen:  What’s one thing that you’re most excited about your business or the industry right now?  What makes you smile or laugh when you think about it?

[23:58] Jo: Our daughter probably, because she’s coming to the time now. She’s twenty-six years old and she’s now starting to understand what the business is all about and she’s starting to get involved and that makes me smile that she’s actually, ooh.

You know, she’s always been oh, I’m going to do these, I’m going to do that. She’s been in retail. She’s done doing travel agency that kind of thing and that’s ohh down the track she’d like to be at home mom. This business will release it right in with her and we’ve got big things coming with our company the next six months or so, so that’s all the exciting stuff that’s happening and with all the new technology and everything we’ve got these days, it’s like, it’s so much easier now, yeah. At the beginning we had the, a phone, we had to pick-up and dial someone. Now, it’s like what? What we’re doing now? We are like skyping.

[24:47] Jen: Yeah!

[24:49] Jo:  It’s amazing!  We can connect with anyone around the world. What’s the future going to hold for us? Direct Selling is the only way to go.

[24:56] Jen:  Well, that is a great close. [Laughs] Thank you so much for being with us today, Jo. I really enjoyed listening to your story and your journey and I think that our listeners will have some wonderful insights into sacrifices and coming back to that why and how important that is each time they’re doing that. So thank you so much for sharing that.

[25:15] Jo:  No! Thank you very much, Jen and have a great day.

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