In 2017, it was estimated that 117 million people around the world were involved in direct selling, creating annual retail sales of USD $189 billion. The Asia Pacific region represents the largest market, accounting for 46% of all global sales.


Statistics compiled in Australia in 2017 suggest:

  • DSA member companies achieved $1.38 billion (AUD) in annual sales
  • Approximately 576,000 independent salespeople were engaged with members
  • Women account for 74% of the direct selling salesforce
  • Wellness products account for 24% of DSA members’ sales
  • Cosmetics and personal care products account for 25% of DSA members’ sales
  • Household goods account for 10% of DSA members’ sales
  • Direct Selling in Australia has experienced steady growth in retail sales over the past 4 years.

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