Direct Selling Worldwide

  • In 2019, direct selling brought in over $193 billion USD annually to the world economy.
  • From 2017-2018, direct selling generated a compound annual growth rate of 1.2% which demonstrates sustainable growth in the industry.
  • In 2018, 45% of sales were made in the Asia-Pacific, 34% in Americas and 20% in Europe.
  • Over 118.4 million Independent Sales Persons (ISPs) are involved in direct selling worldwide. 59% are located in Asia, 26% in Americas and 12% in Europe.
  • The direct selling industry generally operates with independent salespeople contracted to these direct selling companies to market and sell their goods and services, being remunerated by reselling margins or commissions on the sales made.
  • In 2018, 74% of independent salespeople were women and 26% were men.
  • Independent salespeople in direct selling are small and micro-businesspeople seeking supplementary income for their families and flexibility in the way they earn this income.

Direct Selling in Australia

  • There are approximately 463,000 people involved in direct selling with member companies in Australia.
  • 25,000 are full-time, business builders, 150,000 are part time, business builders and 280,000 include those who have recently joined; that either love the product and want a discounted rate or others who have never become active.
  • In 2018, the gross revenue of DSA member companies totalled $1.38 billion AUD.
  • In 2018, 261,600 new people joined a DSA member company.
  • Direct selling provides opportunities to female entrepreneurs. In 2018, 77% of independent salespeople were women.
  • In 2018, the top categories of products sold include wellness (44%) and cosmetics (26%).
  • Australia is ranked 24 globally for retail sales in direct selling.

Direct Selling Australia

  • DSA was established in 1967 and is the recognised trade body for direct selling companies in Australia.
  • DSA is the industry association that represents approximately 60 member companies that utilise direct selling to market and sell goods and services directly to consumers.
  • DSA members commit to our Code of Practice which promotes high standards of consumer protection, professionalism and ethics.
  • Direct selling isn’t about buying boats or bigger houses, our stories come from real people across all parts of Australia earning additional income that contributes to school fees, weekly groceries, saving for a holiday and bills.



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