SYDNEY is this week playing host to the Amway China Leadership Seminar – one of the largest Asian business events to visit the city in recent years.
It is the third time Amway China has chosen Sydney as the host city for its seminar program, having formerly held its 2005 and 2011 event in the NSW capital.
More than 8,000 delegates are in attendance, with this latest visit marking almost 30,000 Amway China delegates to the state over the past 12 years.
“They will have visited Sydney three times, which is more than any other city in the world including Paris, New York, Munich and Hawaii,” said NSW Minister for Trade, Tourism and Major Events Stuart Ayres.
BESydney chief executive officer Lyn Lewis-Smith said Amway China’s return to Sydney “is testament to the success of previous events and the city and state’s strong and unique destination offering”.
“We are extremely honoured to have the opportunity to continue to work with them to bring events to Sydney that deliver such exceptional business results and experiences for Sydney,” said Lewis-Smith.
The leadership team will embark on an array of bucket-list experiences including scuba diving, dolphin watching, BridgeClimb, shopping, fine dining and an excursion to Port Stephens.
BESydney partners involved in the mammoth event include Luna Park, Shangri-La, Australian National Maritime Museum, Sheraton on the Park, Featherdale Wildlife Park and many more.